Corporate websites in the emerging economies are lagging further than ever behind those in the west as efficient business tools, says David Bowen.
Best practice from Shell, Pepsico, Schlumberger, and Nielsen
Dynamic archiving opens up online reporting.
Rolling over accessibility
Lack of left-hand navigation puts some at a disadvantage.
Additional guides join up journey trails.
Subverting a convention
A targeted banner is wide of the mark.