Issue 166

Why the developing world isn’t

Corporate websites in the emerging economies are lagging further than ever behind those in the west as efficient business tools, says David Bowen.

Best practice from Shell, Pepsico, Schlumberger, and Nielsen

Shell : Inviting comparison
Dynamic archiving opens up online reporting.
Pepsico : Rolling over accessibility
Lack of left-hand navigation puts some at a disadvantage.
Schlumberger : Bolstering breadcrumbs
Additional guides join up journey trails.
Nielsen : Subverting a convention
A targeted banner is wide of the mark.

BC Tip: Going against the tide

A Twitter-free news strategy has some logic. more...

BC Tip: Allowing customers to walk away

How information is requested is as important as what is asked for. more...

Comment: How do you meet the website challenge?

Web managers confront common issues on their own diverse turfs, but our research into their site traffic reveals much about the collective response, Dan Drury says. more...