Issue 140

Where have all the social media gone?

Most of the largest corporate websites inhabit a place that social media have passed by. And the experimenters are still stumbling toward the light, says David Bowen.

What sound advice

Top 10 do’s and don’ts for audio on corporate websites.

Best practice from Computershare, Palgrave Macmillan, The Co-operative Financial Services, and Universidade do Porto

• Computershare: Missing a language
  An unlikely language option brings local knowledge into question.
• Palgrave Macmillan: Confusing national and global
  Use of a home-country site as the default global site does potential customers a disservice.
• The Co-operative Financial Services: Doing jobseekers no good
  A major visitor group is isolated from core responsibility messages.
• Universidade do Porto: Orientating newcomers
  A multi-faceted guide unusually takes a 'work-life' balance.