Issue 139

Why the BRICs are in the place they are

Companies from the world’s coming generation of powerhouse economies – the so-called BRICs – propped up this year’s FT Bowen Craggs Index. But they have much to build on, says David Bowen.

Best practice from Coca-Cola, Pfizer, Commerzbank, and Appear

• Coca-Cola: Repurposing tools
  A product-comparison tool is adapted as a reputation builder.
• Pfizer: Short-changing with a shortcut
  A novel indexing aid makes menus more manageable, but not for all visitors.
• Commerzbank: Standing the web on its head
  Excessive use of PDF creates an old-fashioned experience.
• Appear: Stripping to show less
  Rigid page design poorly managed renders a large part of the display area redundant.