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Issue 138

What if it’s raining?

With bad news clouds racing one another across the financial sector sky there are few signs of those in the eye of the storm using the web to throw light on their situation, says David Bowen.

Best practice from Gap Inc, Petrobras, GfK, and Bayer

  • Gap Inc: Hiding from the press
    Events expose the limitations on management of media enquiries.
  • Petrobras: Crayoning class
    Originality of image display helps a home page stand out.
  • GfK: Answering breakdown
    Initial help with the navigation of FAQs does not see through the assistance.
  • Bayer: Marrying mismatch
    Code numbers from a printed report help find extra information in its online equivalent.

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BC Tip: Hanging up on students

Recruitment information leads targeted candidates into a dead-end. more...

BC Tip: Making the best of bad news

A highly unusual and accomplished response to seriously bad news. more...

Comment: How yesterday plays today

It began with a piece of best practice from the grocery trade and has racked up 500 more since. But while BC Tips has had a long shelf-life, how far has the internet moved on since 2003? more...