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Issue 137

How to get on with the neighbours

Companies with contentious plants or facilities are learning to use the web as a place where they can keep local communities informed about the impact of their operations, says David Bowen.

Best practice from Bank of America, RightNow Technologies, UniCredit Group, and Waitrose

  • Bank of America: Answering in person
    Responses to frequently asked questions on careers pages are in video.
  • RightNow Technologies: Digging for news releases
    A sophisticated media release search that potential users may never find.
  • UniCredit Group: Picking up pictures
    An image library with an unusually user-friendly interface.
  • Waitrose: Blogging the blog
    All the ingredients for corporate blogger authenticity.

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BC Tip: Hanging up on students

Recruitment information leads targeted candidates into a dead-end. more...

BC Tip: Protecting against bad odours

Advances in technology breathe new life into a multimedia reputation management feature. more...

Comment: How yesterday plays today

It began with a piece of best practice from the grocery trade and has racked up 500 more since. But while BC Tips has had a long shelf-life, how far has the internet moved on since 2003? more...