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Issue 136

Why it’s still a bear market for investors

Against all the trends one industrial giant has made over its home page to appeal to stock analysts. The share price hasn’t looked back, but it’s not an investment to follow, says David Bowen.

Best practice from Cadbury Schweppes, Autonomy, Alcoa, and DC Leisure Centres

  • Cadbury Schweppes: Hiding its gorilla
    Internal search is no help finding a most-watched commercial.
  • Autonomy: Jamming visitors’ radar
    Four animated panels make for a distracting home page.
  • Alcoa: Exploring diaries
    Employee expedition diaries illustrate company support for environmental conservation.
  • DC Leisure Centres: Missing logic
    A well-honed facility finder falls down by failing to explain itself.

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BC Tip: Hanging up on students

Recruitment information leads targeted candidates into a dead-end. more...

BC Tip: Proposing at the right moment

A registration prompt positioned so that customers will not ignore or skip over it. more...

Comment: How yesterday plays today

It began with a piece of best practice from the grocery trade and has racked up 500 more since. But while BC Tips has had a long shelf-life, how far has the internet moved on since 2003? more...