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Issue 134

How the web subverts propaganda

The internet can be a trying environment for countries looking to win friends and influence people of other nations. By David Bowen

Best practice from IBM Global Financing, Scottish Widows, Goldman Sachs, and FutureBrand

  • IBM Global Financing: Digging for popularity
    A ‘social’ convention encourages the promotion of commercial content.
  • Scottish Widows: Risking reduced benefits
    Adoption of a phone-weighted approach to customer contact may be selling down web gains.
  • Goldman Sachs: Thinking global broadcasting local
    A global home page is used to promote a TV broadcast only Americans can see.
  • FutureBrand: Sampling content
    A way to have your index and read it.

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BC Tip: Hanging up on students

Recruitment information leads targeted candidates into a dead-end. more...

BC Tip: Filtering fall out

Less-than rigorous tagging leads to too few search results. more...

Comment: How yesterday plays today

It began with a piece of best practice from the grocery trade and has racked up 500 more since. But while BC Tips has had a long shelf-life, how far has the internet moved on since 2003? more...