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Issue 132

Who needs a spell checker?

Enterprises seem more tolerant of spelling errors on their websites than in print. But such mistakes point to a wider ‘quality gap’ in the management of the web, says David Bowen.

Best practice from SG CIB, Merck Serono, CareerBuilder UK, and Pepsico

  • SG CIB: Bringing contacts to journalists
    Use of the site to bring information to a page rather than point to it.
  • Merck Serono: Accentuating age
    Flaws in presentation expose a danger inherent in news features.
  • CareerBuilder UK: Running jobs in parallel
    Visitors are randomly switched between shadow versions of jobs pages.
  • Pepsico: Reporting restrictions
    Choice of format limits the value to readers of a report.

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BC Tip: Hanging up on students

Recruitment information leads targeted candidates into a dead-end. more...

BC Tip: Collecting page ratings

A simple but effective rating mechanism that is easy for visitors to use and easily incorporated on every page. more...

Comment: How yesterday plays today

It began with a piece of best practice from the grocery trade and has racked up 500 more since. But while BC Tips has had a long shelf-life, how far has the internet moved on since 2003? more...