Login | Register

Issue 131

How to get smart about ‘web 2.0’

Technologists’ hype has done much to float the buzz concept that is web 2.0. But beneath the pseudo-software wrapping, what does it mean for anyone running a website?

Best practice from British Airways, AXA UK, Eurail, and Bank of America

  • British Airways: Striving for informality
    Less polish aims to maker a promotional film more convincing.
  • AXA UK: Surveying slip
    An avoidable error spreads embarrassment by association.
  • Eurail: Delaying important information
    Visitors are not told they may be making a wasted journey.
  • Bank of America: Watching paint dry
    Journalists are given no pressing reason to view art being created.

Get our newsletter (what's this?)


BC Tip: Hanging up on students

Recruitment information leads targeted candidates into a dead-end. more...

BC Tip: Bringing contacts to journalists

Use of the site to bring information to a page rather than point to it. more...

Comment: How yesterday plays today

It began with a piece of best practice from the grocery trade and has racked up 500 more since. But while BC Tips has had a long shelf-life, how far has the internet moved on since 2003? more...