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Issue 130

How the web cultivates the farming community

Fresh outbreaks of livestock diseases are an unwelcome dose of déjà vu all over again for the UK’s farmers, but their online lifelines have moved on since the last time.

Best practice from WOMMA, Orange, Rolls-Royce Motor Cars, and Brother

  • WOMMA: Reskinning an old problem
    Blog links replace news headlines but a familiar content issue remains unchanged.
  • Orange: Turning down sound
    Underuse of the medium undermines a message.
  • Rolls-Royce Motor Cars: Unwriting history
    A high-tech photo gallery omits no information about what is depicted.
  • Brother: Releasing forms
    A subtler way of alerting users to an uncompleted task.

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BC Tip: Hanging up on students

Recruitment information leads targeted candidates into a dead-end. more...

BC Tip: Easing the strain of viewing

Attention is drawn to a browser feature that can assist those with failing or ageing eyesight. more...

Comment: How yesterday plays today

It began with a piece of best practice from the grocery trade and has racked up 500 more since. But while BC Tips has had a long shelf-life, how far has the internet moved on since 2003? more...