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Issue 129

Why China could be next decade’s Europe

The Chinese giants joining the ranks of the world’s biggest companies do not have websites to match their new status. But the same was once true of Europe’s continental élite – and now they set the benchmark.

Best practice from EDF Energy, The British Library, Lidl, and FutureBrand

  • EDF Energy: Convincing graduates
    A degree of personality in graduate profiles that endorses their credibility.
  • The British Library: Speaking to camera
    Use of video produces eye-catching and innovative executive profiles.
  • Lidl: Prospecting for property
    A direct appeal for commercial leads.
  • FutureBrand: Shuffling section headings
    Technology is part of the show in a primary navigation bar where the current section is always ranged left.

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