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Issue 127

How US carmakers relate to the world

As global brands go you can’t get any more universal than America’s big auto companies. But their corporate websites have difficulty treating with the world at large.

Best practice from Age Concern, BHP Billiton, Norbert Dentressangle, and Paris Match

  • Age Concern: Reading help
    A customisation tool for a potentially wide-ranging audience.
  • BHP Billiton: Giving guidance on guidelines
    Interactive mapping of an online report increases its value to analysts and CSR professionals.
  • Norbert Dentressangle: Disorientating users
    A rollover primary navigation system gives site users unnecessarily disjointed journeys.
  • Paris Match: Commissioning readers
    Content sharing technologies enhance a magazine site and encourage citizen contributors.

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