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Issue 126

How social networks contribute to regime change

The internet and its new platforms were quickly credited with focusing world attention on the civil unrest in Burma. But how, precisely, were they and the material they generated used? And which had the most impact? asks David Bowen

Best practice from Knowledge@Wharton, General Motors, PIC Indolor, and Royal Mail

  • Knowledge@Wharton: Forwarding clarification
    A simple phrase addresses a frustration of 'Send to a friend' services.
  • General Motors: Understanding social networks
    A simple suggestion encourages users of photo- and video-sharing sites to post to a company blog.
  • PIC Indolor: Counting for contacts
    Help for enquirers using an online contact form to manage the length of their message.
  • Royal Mail: Impeding delivery
    Poor page management undermines the usefulness of a strike-update information service.

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