Login | Register

Issue 125

Why Siemens gets top marks for its home work

It doesn’t push the envelope of web 2.0 or the boundaries of design. But there are five solid reasons why Siemens’ re-invention of its home page could be a trailblazer for corporate sites, says David Bowen.

Best practice from IWNC, Cadbury Schweppes, Chevron, and Advertising.com

  • IWNC: Breaking new ground
    An approach to main navigation that breaks successfully with established convention.
  • Cadbury Schweppes: Marking the calendar
    A simple visual device for updating an events calendar.
  • Chevron: Showing good governance
    Exploitation of the web makes corporate governance transparent to a wide audience.
  • Advertising.com: Unthinking upload
    Frustration is fanned by the unadapted transfer of offline material.

Get our newsletter (what's this?)


BC Tip: Hanging up on students

Recruitment information leads targeted candidates into a dead-end. more...

BC Tip: Suffering from a Christmas hangover

It does not pay to leave seasonal or other time-sensitive material on a website. more...

Comment: How yesterday plays today

It began with a piece of best practice from the grocery trade and has racked up 500 more since. But while BC Tips has had a long shelf-life, how far has the internet moved on since 2003? more...