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Issue 123

The seven deadliest sins of growing websites

Nitty-gritty detail is the daily currency of website development. Of the seven sins of detail we come across most often, a majority relate to navigation issues that are all too easy to lose overall grasp of as a site gets ever bigger.

Best practice from Sony, VT Group, Roche, and Thiel

  • Sony: Reporting schism
    An annual report is published to the website without integrating it into existing content.
  • VT Group: Opening the newspaper
    Job seekers are offered an insight into the real world of the business.
  • Roche: Calling it both ways
    Lack of a stylebook leads to an Anglo-American clash.
  • Thiel: Going round the houses
    Circuitous directions show an incomplete grasp of the web.

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BC Tip: Hanging up on students

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BC Tip: Raising the abandonment threshold

The risk of an abandoned visit is reduced by picking the right point at which to ask for personal information. more...

Comment: How yesterday plays today

It began with a piece of best practice from the grocery trade and has racked up 500 more since. But while BC Tips has had a long shelf-life, how far has the internet moved on since 2003? more...