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Issue 122

What fun to get away with

As web managers begin to think of their sites more like publications, so the importance of attracting visitors with entertaining content grows. Some decent holiday reading would be a good start, says David Bowen.

Best practice from Lampre, Linkedin, River Belle Online Bingo, and Bankinter

  • Lampre: Navigating by company
    An adaptation of conventions preserves clarity and usability.
  • Linkedin: Impressing from the off
    A home page that encourages you to be impressed.
  • River Belle Online Bingo: Losing usability gains
    Flawed follow-through undermines user-friendly information pages.
  • Bankinter: Differentiating by neglect
    Cobwebbed content subverts bold marketing on a home page.

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