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Website Effectiveness newsletter

All the material in Bowen Craggs’ twice-monthly Website Effectiveness newsletter is researched and written exclusively in-house. Which means the lessons and commentaries are entirely in keeping with the integrity and plain-speaking that are cornerstones of our service.

There are two parts to the Website Effectiveness newsletter:

David Bowen website commentaries

Latest Financial Times and ft.com columns from leading website commentator David Bowen.

BC Tips

BC Tips are best practice memos distilled from our constant monitoring of websites. A twice-weekly e-mail service bringing each Tip as it is published is available optionally as part of the newsletter subscription.

Subscription

There is currently no charge for subscriptions to Website Effectiveness. You can sign up now to read the latest issue and choose how you frequently you would prefer mailings from us. You will have a minimum of two weeks to read the latest issue of the Website Effectiveness newsletter or each best practice BC Tips mailing before it is placed in the archive.

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  • Issue 141: 14 May, 2008 Commentary Where priorities divide. Tips NDS, Alcatel-Lucent, Climate Counts, and Starbucks.
  • Issue 140: 30 April, 2008 Commentaries Where have all the social media gone? and What sound advice. Tips Computershare, Palgrave Macmillan, The Co-operative Financial Services, and Universidade do Porto.
  • Issue 139: 16 April, 2008 Commentary Why the BRICs are in the place they are. Tips Coca-Cola, Pfizer, Commerzbank, and Appear.
  • Issue 138: 02 April, 2008 Commentary What if it’s raining?. Tips Gap Inc, Petrobras, GfK, and Bayer.
  • Issue 137: 19 March, 2008 Commentary How to get on with the neighbours. Tips Bank of America, RightNow Technologies, UniCredit Group, and Waitrose.
  • Issue 136: 05 March, 2008 Commentary Why it’s still a bear market for investors. Tips Cadbury Schweppes, Autonomy, Alcoa, and DC Leisure Centres.
  • Issue 135: 20 February, 2008 Commentary How Anglicans fail to spread the word. Tips Merrill Lynch, NCIL, SAGE Journals Online, and AEGON.
  • Issue 134: 06 February, 2008 Commentary How the web subverts propaganda. Tips IBM Global Financing, Scottish Widows, Goldman Sachs, and FutureBrand.
  • Issue 133: 23 January, 2008 Commentary How your dictionary defines your company. Tips APRA, Rackspace, Cunard, and Zubrin.
  • Issue 132: 09 January, 2008 Commentary Who needs a spell checker?. Tips SG CIB, Merck Serono, CareerBuilder UK, and Pepsico.
  • Issue 131: 12 December, 2007 Commentary How to get smart about ‘web 2.0’. Tips British Airways, AXA UK, Eurail, and Bank of America.
  • Issue 130: 28 November, 2007 Commentary How the web cultivates the farming community. Tips WOMMA, Orange, Rolls-Royce Motor Cars, and Brother.
  • Issue 129: 14 November, 2007 Commentary Why China could be next decade’s Europe. Tips EDF Energy, The British Library, Lidl, and FutureBrand.
  • Issue 128: 31 October, 2007 Commentary What use governments can make of blogs. Tips AARP, The Football Association, BASF, and Zurich.
  • Issue 127: 17 October, 2007 Commentary How US carmakers relate to the world. Tips Age Concern, BHP Billiton, Norbert Dentressangle, and Paris Match.
  • Issue 126: 03 October, 2007 Commentary How social networks contribute to regime change. Tips Knowledge@Wharton, General Motors, PIC Indolor, and Royal Mail.
  • Issue 125: 19 September, 2007 Commentary Why Siemens gets top marks for its home work. Tips IWNC, Cadbury Schweppes, Chevron, and Advertising.com.
  • Issue 124: 05 September, 2007 Commentary How central banks cope with market demands. Tips Max Planck Society, NASA, Eversheds, and Smokers Welcome.
  • Issue 123: 22 August, 2007 Commentary The seven deadliest sins of growing websites. Tips Sony, VT Group, Roche, and Thiel.
  • Issue 122: 08 August, 2007 Commentary What fun to get away with. Tips Lampre, Linkedin, River Belle Online Bingo, and Bankinter.

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BC Tip: Flagging its concerns

A bold and highly visible presentation of environmental management practices. more...

BC Tip: Customising contacts pages

Tailored information from a universal link makes for a highly unusual and customised Contact Us service. more...

Comment: Where priorities divide

Few corporate websites strike a happy balance between structure and content. Regional biases play a big part in which side of the scale they come down on, says David Bowen. more...