Website Effectiveness newsletter
All the material in Bowen Craggs’ twice-monthly Website Effectiveness newsletter is researched and written exclusively in-house. Which means the lessons and commentaries are entirely in keeping with the integrity and plain-speaking that are cornerstones of our service.
There are two parts to the Website Effectiveness newsletter:
David Bowen website commentaries
Latest Financial Times and ft.com columns from leading website commentator David Bowen.
BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites. A twice-weekly e-mail service bringing each Tip as it is published is available optionally as part of the newsletter subscription.
Subscription
There is currently no charge for subscriptions to Website Effectiveness. You can sign up now to read the latest issue and choose how you frequently you would prefer mailings from us. You will have a minimum of two weeks to read the latest issue of the Website Effectiveness newsletter or each best practice BC Tips mailing before it is placed in the archive.
-
Issue 141: 14 May, 2008
Commentary
Where priorities divide.
Tips
NDS, Alcatel-Lucent, Climate Counts, and Starbucks.
-
Issue 140: 30 April, 2008
Commentaries
Where have all the social media gone? and What sound advice.
Tips
Computershare, Palgrave Macmillan, The Co-operative Financial Services, and Universidade do Porto.
-
Issue 139: 16 April, 2008
Commentary
Why the BRICs are in the place they are.
Tips
Coca-Cola, Pfizer, Commerzbank, and Appear.
-
Issue 138: 02 April, 2008
Commentary
What if it’s raining?.
Tips
Gap Inc, Petrobras, GfK, and Bayer.
-
Issue 137: 19 March, 2008
Commentary
How to get on with the neighbours.
Tips
Bank of America, RightNow Technologies, UniCredit Group, and Waitrose.
-
Issue 136: 05 March, 2008
Commentary
Why it’s still a bear market for investors.
Tips
Cadbury Schweppes, Autonomy, Alcoa, and DC Leisure Centres.
-
Issue 135: 20 February, 2008
Commentary
How Anglicans fail to spread the word.
Tips
Merrill Lynch, NCIL, SAGE Journals Online, and AEGON.
-
Issue 134: 06 February, 2008
Commentary
How the web subverts propaganda.
Tips
IBM Global Financing, Scottish Widows, Goldman Sachs, and FutureBrand.
-
Issue 133: 23 January, 2008
Commentary
How your dictionary defines your company.
Tips
APRA, Rackspace, Cunard, and Zubrin.
-
Issue 132: 09 January, 2008
Commentary
Who needs a spell checker?.
Tips
SG CIB, Merck Serono, CareerBuilder UK, and Pepsico.
-
Issue 131: 12 December, 2007
Commentary
How to get smart about ‘web 2.0’.
Tips
British Airways, AXA UK, Eurail, and Bank of America.
-
Issue 130: 28 November, 2007
Commentary
How the web cultivates the farming community.
Tips
WOMMA, Orange, Rolls-Royce Motor Cars, and Brother.
-
Issue 129: 14 November, 2007
Commentary
Why China could be next decade’s Europe.
Tips
EDF Energy, The British Library, Lidl, and FutureBrand.
-
Issue 128: 31 October, 2007
Commentary
What use governments can make of blogs.
Tips
AARP, The Football Association, BASF, and Zurich.
-
Issue 127: 17 October, 2007
Commentary
How US carmakers relate to the world.
Tips
Age Concern, BHP Billiton, Norbert Dentressangle, and Paris Match.
-
Issue 126: 03 October, 2007
Commentary
How social networks contribute to regime change.
Tips
Knowledge@Wharton, General Motors, PIC Indolor, and Royal Mail.
-
Issue 125: 19 September, 2007
Commentary
Why Siemens gets top marks for its home work.
Tips
IWNC, Cadbury Schweppes, Chevron, and Advertising.com.
-
Issue 124: 05 September, 2007
Commentary
How central banks cope with market demands.
Tips
Max Planck Society, NASA, Eversheds, and Smokers Welcome.
-
Issue 123: 22 August, 2007
Commentary
The seven deadliest sins of growing websites.
Tips
Sony, VT Group, Roche, and Thiel.
-
Issue 122: 08 August, 2007
Commentary
What fun to get away with.
Tips
Lampre, Linkedin, River Belle Online Bingo, and Bankinter.