Website Effectiveness newsletter

All the material in Bowen Craggs’ twice-monthly Website Effectiveness newsletter is researched and written exclusively in-house. Which means the lessons and commentaries are entirely in keeping with the integrity and plain-speaking that are cornerstones of our service.

There are two parts to the Website Effectiveness newsletter:

David Bowen website commentaries

Latest insights on the corporate web from leading website commentator and long-time FT contributor David Bowen.

BC Tips

BC Tips are best practice memos distilled from our constant monitoring of websites. A twice-weekly e-mail service bringing each Tip as it is published is available optionally as part of the newsletter subscription.

Subscription

There is currently no charge for subscriptions to Website Effectiveness. You can sign up now to read the latest issue and choose how you frequently you would prefer mailings from us. You will have a minimum of two weeks to read the latest issue of the Website Effectiveness newsletter or each best practice BC Tips mailing before it is placed in the archive.

what's this?

Issue 232: 25 January, 2012 Commentary How now to optimise your showing on Google . Tips The Royal Borough of Kensington and Chelsea, KPMG, Kraft Foods, and Heinz .
Issue 231: 11 January, 2012 Commentary What will be... and what may be . Tips Kellogg, Sanofi, Credit Suisse, and National Trust .
Issue 230: 14 December, 2011 Commentary Why the web’s mourners are dead wrong . Tips Genel Energy, AboveNet, Mouchel, and Suntech .
Issue 229: 30 November, 2011 Commentary What to make of Google+ . Tips Virgin America, Oracle, China Sunergy, and ExxonMobil .
Issue 228: 16 November, 2011 Commentary How Nestlé applied itself to apps . Tips Catlin, Daimler, Deloitte, and Verizon .
Issue 227: 02 November, 2011 Commentary Where there’s no consensus on convention . Tips Afren, Schweppes, CVS Caremark, and Teck .
Issue 226: 19 October, 2011 Commentary What makes the best web managers . Tips Aggreko, Moser Baer, Alchemical Arts Consulting, and Apple .
Issue 225: 05 October, 2011 Commentary How Twitter should really be used to manage reputation . Tips Avery Dennison, AXA, PASBA, and Delta Air Lines .
Issue 224: 21 September, 2011 Commentary Where motor companies are driving their sites . Tips Philip Morris International, Allianz, Deutsche Bank, and RBS .
Issue 223: 06 September, 2011 Commentary BRICs fail to build on the web . Tips Capital Group, Siemens, Interflora, and FedEx .

BC Tip: Hacking up navigation

Mixed use of a menu throws users off track. more...

BC Tip: Not sharing enough

For want of a link exciting content is lost to a key audience. more...

Comment: How now to optimise your showing on Google

As the world’s dominant search engine starts playing favourites in the race for prominence on its results pages, company web managers will miss a trick if they don’t play the game, Rob Curran says. more...