David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
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How whitehouse.gov is changing with the times
Barack Obama begins a second term as US president with an official website that has made noteworthy progress between inaugurations, Scott Payton says.
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When the business web goes wrong
Companies should resolve to give up the five cardinal sins of online corporate communications if they wish to be effective in the new year, David Bowen says.
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What web managers wish for in 2013
Apps are already last year’s thing to online corporate communications teams. In the new year they aim to unwrap something smarter, Scott Payton reports.
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How to keep command of online communications
The key to controlling the proliferation of online media and not being controlled by it can be found in a 10-point agenda for enlightened governance, says David Bowen.
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What to learn from watching the BBC
Britain’s iconic broadcaster is subject and reporter in one of the UK’s main news stories. Online corporate communicators need to understand why, David Bowen says.
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How to get real
As companies rush to add the true grit of reality to their well-glossed corporate communications what can they do to achieve credibility, Scott Payton asks.
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When the internet is the best prescription
The pharmaceutical giants are a prime example of companies that can boost their public standing with stronger online interventions, David Bowen says.
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How to get ahead of the trends
Online managers at the inaugural Web Effectiveness Conference US debated three key issues dominating the development of their sites, Scott Payton reports
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When everyone is a camera
Companies as much as public figures need to adjust their behaviour in an age of mobile broadcasting where we can all publish and be damned, David Bowen says.
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How the White House is being won
From e-mail via Twitter to mobile sites and apps, online channels are playing as never before in this year’s US presidential election campaign, Scott Payton says.