David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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How to ride out a publicity disaster
When the publicity from T-Mobile’s sponsorship of professional cycling turned sour the German phone company chose to engage with the issue on its website.
Why big sites are less than brilliant
The people who run large web presences know their sites could be a whole lot better. So what’s stopping them doing something about it? asks David Bowen.
How travellers can now get to information on time
Real-time information for travellers delivered in easily-accessed form has been a long time moving into the public realm. But now it may have found its medium.
How rival bidders impress their potential workforce
When a company is the target of a takeover it is no longer just its senior executives who can diligently research the bidder. Any employee with an internet connection can check out its corporate sales pitch.
Why it’s time for a quick fix
In 2007, website owners should resolve to get up to speed with the pace of broadband take up. One French carmaker is already well on the way.
What to be thankful that someone else did
Here are some turkeys for Christmas: things to be grateful other people did on their websites (even if they’ve since corrected them).
How to un-supersize the big chains
Will the web will destroy McDonald's, Starbucks and all the big chains? It won’t, but it might weaken their grip.
What ‘Web 2.0’ adds up to for businesses
Easier to talk about than to understand, ‘Web 2.0’ is an attempt to make sense of the web’s new communality. For site owners this manifests itself as an extended web presence, parts of which are beyond their control.
Why politicians are going with the trend
After stuttering along with little idea where they were going, politicians are finally starting to see how they can use the web. In some ways, they are leapfrogging the commercial world.
Why independent schools are worth the fees
With classes underway again in schools around the world many still have a lot of learning to do about the web. Some tradition-steeped independents could teach them a thing or two.