David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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Why politicians are going with the trend
After stuttering along with little idea where they were going, politicians are finally starting to see how they can use the web. In some ways, they are leapfrogging the commercial world.
Why independent schools are worth the fees
With classes underway again in schools around the world many still have a lot of learning to do about the web. Some tradition-steeped independents could teach them a thing or two.
How companies are warming to spinning the web
An extract from the recently published 'Spinning the Web' explains how, after their early traumas, companies and other large organisations have discovered they can develop a fruitful relationship with the web.
What's wrong with being damned for publishing
According to one of the originators of the concept of 'Web 2.0', only dinosaurs persist in thinking of the web as a publishing medium. Too wrong.
Why television is worth watching
Developments bringing the computer screen close to the tv set as a viewing medium have will have an impact on web use that companies need to keep an eye on.
How supermarkets display their greenness
Supermarket chains feel under pressure to reassure customers that they go about their business
What we can learn from the business of royalty
A small to medium-sized family-run business based in central London and led by the same person for more than 50 years is a treasure house of online best practice for businesses of all kinds.
Why blogs may be as sweet by any other name
‘Blog’ and ‘podcast’ are recent entries in the dictionary of business.
How countries manage their brand messages
As the tourist market continues to expand nations are becoming more refined in promoting their ‘product’ online. Their efforts fall into three categories of marketing effectiveness.
What corporate predators do to reveal who they are
DP World’s takeover of ports in the US has raised a political storm there to match the one in Europe kicked up by Mittal’s bid for steelmaker Arcelor. While they and other