David Bowen commentaries

In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.

You can access articles directly by selecting a link below.

  • How your dictionary defines your company Large enterprises strike up communication with their global audiences in English. But many are careless of the tell-tale signals they are sending out about their place in the international community.
  • Who needs a spell checker? Enterprises seem more tolerant of spelling errors on their websites than in print. But such mistakes point to a wider ‘quality gap’ in the management of the web, says David Bowen.
  • How to get smart about ‘web 2.0’ Technologists’ hype has done much to float the buzz concept that is web 2.0. But beneath the pseudo-software wrapping, what does it mean for anyone running a website?
  • How the web cultivates the farming community Fresh outbreaks of livestock diseases are an unwelcome dose of déjà vu all over again for the UK’s farmers, but their online lifelines have moved on since the last time.
  • Why China could be next decade’s Europe The Chinese giants joining the ranks of the world’s biggest companies do not have websites to match their new status. But the same was once true of Europe’s continental élite – and now they set the benchmark.
  • What use governments can make of blogs Where politicians have seized on blogs and video as a way to engage voters, governments have been slow to follow. But some pioneering examples show promise, says David Bowen.
  • How US carmakers relate to the world As global brands go you can’t get any more universal than America’s big auto companies. But their corporate websites have difficulty treating with the world at large.
  • How social networks contribute to regime change The internet and its new platforms were quickly credited with focusing world attention on the civil unrest in Burma. But how, precisely, were they and the material they generated used? And which had the most impact? asks David Bowen
  • How central banks cope with market demands The world’s central banks have a duty to serve two very different user groups – professionals and the public. Some manage it online with panache and some do not.
  • How to ride out a publicity disaster When the publicity from T-Mobile’s sponsorship of professional cycling turned sour the German phone company chose to engage with the issue on its website.