David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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What use governments can make of blogs
Where politicians have seized on blogs and video as a way to engage voters, governments have been slow to follow. But some pioneering examples show promise, says David Bowen.
How US carmakers relate to the world
As global brands go you can’t get any more universal than America’s big auto companies. But their corporate websites have difficulty treating with the world at large.
How social networks contribute to regime change
The internet and its new platforms were quickly credited with focusing world attention on the civil unrest in Burma. But how, precisely, were they and the material they generated used? And which had the most impact? asks David Bowen
How central banks cope with market demands
The world’s central banks have a duty to serve two very different user groups – professionals and the public. Some manage it online with panache and some do not.
How to ride out a publicity disaster
When the publicity from T-Mobile’s sponsorship of professional cycling turned sour the German phone company chose to engage with the issue on its website.
Why big sites are less than brilliant
The people who run large web presences know their sites could be a whole lot better. So what’s stopping them doing something about it? asks David Bowen.
How travellers can now get to information on time
Real-time information for travellers delivered in easily-accessed form has been a long time moving into the public realm. But now it may have found its medium.
How rival bidders impress their potential workforce
When a company is the target of a takeover it is no longer just its senior executives who can diligently research the bidder. Any employee with an internet connection can check out its corporate sales pitch.
Why it’s time for a quick fix
In 2007, website owners should resolve to get up to speed with the pace of broadband take up. One French carmaker is already well on the way.
What to be thankful that someone else did
Here are some turkeys for Christmas: things to be grateful other people did on their websites (even if they’ve since corrected them).