David Bowen commentaries

In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.

You can access articles directly by selecting a link below.

  • What sound advice Top 10 do’s and don’ts for audio on corporate websites.
  • Why the BRICs are in the place they are Companies from the world’s coming generation of powerhouse economies – the so-called BRICs – propped up this year’s FT Bowen Craggs Index. But they have much to build on, says David Bowen.
  • What if it’s raining? With bad news clouds racing one another across the financial sector sky there are few signs of those in the eye of the storm using the web to throw light on their situation, says David Bowen.
  • How your dictionary defines your company Large enterprises strike up communication with their global audiences in English. But many are careless of the tell-tale signals they are sending out about their place in the international community.
  • Who needs a spell checker? Enterprises seem more tolerant of spelling errors on their websites than in print. But such mistakes point to a wider ‘quality gap’ in the management of the web, says David Bowen.
  • How to get smart about ‘web 2.0’ Technologists’ hype has done much to float the buzz concept that is web 2.0. But beneath the pseudo-software wrapping, what does it mean for anyone running a website?
  • How the web cultivates the farming community Fresh outbreaks of livestock diseases are an unwelcome dose of déjà vu all over again for the UK’s farmers, but their online lifelines have moved on since the last time.
  • Why China could be next decade’s Europe The Chinese giants joining the ranks of the world’s biggest companies do not have websites to match their new status. But the same was once true of Europe’s continental élite – and now they set the benchmark.
  • What use governments can make of blogs Where politicians have seized on blogs and video as a way to engage voters, governments have been slow to follow. But some pioneering examples show promise, says David Bowen.
  • How US carmakers relate to the world As global brands go you can’t get any more universal than America’s big auto companies. But their corporate websites have difficulty treating with the world at large.