David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
How to un-supersize the big chains
Will the web will destroy McDonald's, Starbucks and all the big chains? It won’t, but it might weaken their grip.
What ‘Web 2.0’ adds up to for businesses
Easier to talk about than to understand, ‘Web 2.0’ is an attempt to make sense of the web’s new communality. For site owners this manifests itself as an extended web presence, parts of which are beyond their control.
Why politicians are going with the trend
After stuttering along with little idea where they were going, politicians are finally starting to see how they can use the web. In some ways, they are leapfrogging the commercial world.
Why independent schools are worth the fees
With classes underway again in schools around the world many still have a lot of learning to do about the web. Some tradition-steeped independents could teach them a thing or two.
How companies are warming to spinning the web
An extract from the recently published 'Spinning the Web' explains how, after their early traumas, companies and other large organisations have discovered they can develop a fruitful relationship with the web.
What's wrong with being damned for publishing
According to one of the originators of the concept of 'Web 2.0', only dinosaurs persist in thinking of the web as a publishing medium. Too wrong.
Why television is worth watching
Developments bringing the computer screen close to the tv set as a viewing medium have will have an impact on web use that companies need to keep an eye on.
How supermarkets display their greenness
Supermarket chains feel under pressure to reassure customers that they go about their business
What we can learn from the business of royalty
A small to medium-sized family-run business based in central London and led by the same person for more than 50 years is a treasure house of online best practice for businesses of all kinds.
Why blogs may be as sweet by any other name
‘Blog’ and ‘podcast’ are recent entries in the dictionary of business.