David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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Why there’s no going wrong with mobile
Corporate use of the mobile web is still in such an early stage of development that there are no norms with which to conform, David Bowen says.
Who drives the web
Neither technology nor social media are the most important issue determining the shape of the web, according to David Bowen in his keynote speech to the Web Effectiveness Conference.
What was in the air in Paris
First reflections from the Web Effectiveness Conference identify the issues exercising online corporate communicators as they learn to live in exciting times, Elizabeth Olsen reports.
Where the BRICs fall down
Companies from the emerging-market powerhouses of Brazil, Russia, India and China have still to get to grips with building better web estates, David Bowen says.
What makes the Index credible
Publication of the latest FT Bowen Craggs Index inevitably prompts requests for an explanation of its provenance and worth, David Bowen says.
What makes a good home
Most visitors to a website still arrive at its front door – the home page. Getting them to cross the threshold involves a complex set of considerations, David Bowen says.
Where to read the future
Newspapers may be struggling to survive in the digital present but one of the most venerable could have a website scoop on its hands, David Bowen says.
How the decade really went
As the calendar runs down to 2010, most reflections on the decade just passing show an attention span deficit that clouds their perspective, David Bowen says.
When gurus go bad
Web thinkers are trend jumping one-track back-slappers whose influence over senior executives can seriously disrupt online management, David Bowen says.
How green is the grass?
According to the people who run big web estates, the past year has had a mixed effect on the resources available to them, reports David Bowen.