David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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When the internet is the best prescription
The pharmaceutical giants are a prime example of companies that can boost their public standing with stronger online interventions, David Bowen says.
How to get ahead of the trends
Online managers at the inaugural Web Effectiveness Conference US debated three key issues dominating the development of their sites, Scott Payton reports
When everyone is a camera
Companies as much as public figures need to adjust their behaviour in an age of mobile broadcasting where we can all publish and be damned, David Bowen says.
When to put critics on ice
Oil giant Shell maintained a frosty silence as environmental campaign group Greenpeace faked videos, Twitter feeds and e-mails in its name. A tactic that is paying off, David Bowen says.
Where responsive design fits
Can one site fit all sizes of access device, from smartphone to widescreen TV, in one version and perform well on them all? Scott Payton and Rob Curran square off.
Where frontiers are waiting to be crossed
Channel proliferation can open up new worlds of ideas for enterprises to explore if they are bold enough to go where non-corporates have gone before, David Bowen says.
How LinkedIn are you?
Companies are active users of LinkedIn but its workaday profile as a careers network may be blinding them to its full potential as a corporate communications tool, Rob Curran says.
Where mobile is going
The development of the mobile web matches that of the early corporate website for excitement, rapid evolution – and the need for a strategic approach, David Bowen says.
How the Index remains an unmatchable benchmark
Mobile websites and apps were added to the factors assessed in producing the latest edition of the corporate online world’s most respected ranking, David Bowen says.
What you want to know about
Given the chance to shape a conference to their own priorities, which topics would top the agenda of corporate online communications managers? We asked, and they told us.