David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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What makes a good home
Most visitors to a website still arrive at its front door – the home page. Getting them to cross the threshold involves a complex set of considerations, David Bowen says.
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How 'Avatar' could be for real
History’s highest-grossing film has revived an interest in three-dimensional experiences that should inspire corporate site managers, David Bowen says.
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What Toyota needs to hear
While the red-faced Japanese carmaker may be doing itself few favours with its use of the web during its recall crisis, Toyota’s customers just might be, David Bowen says.
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How to float above the crowd
Companies looking to launch themselves on the world’s stock markets need to get the fundamentals of their website right to win investors over, David Bowen says.
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Where to read the future
Newspapers may be struggling to survive in the digital present but one of the most venerable could have a website scoop on its hands, David Bowen says.
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How the decade really went
As the calendar runs down to 2010, most reflections on the decade just passing show an attention span deficit that clouds their perspective, David Bowen says.
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What happens at the yawn of a new era
Social media may be headed the way of websites as its appeal loses some of its lustre along with its ability to excite, David Bowen says.
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How to break the bank
One of Europe’s crisis-beating banks is set to rebrand its recent acquisitions in the UK – and its corporate website could do a lot more to help, David Bowen says.
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When gurus go bad
Web thinkers are trend jumping one-track back-slappers whose influence over senior executives can seriously disrupt online management, David Bowen says.
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When speed picks up
A quickening spread in the availability of ultra-fast internet connections could change websites as we know them, David Bowen says.