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How to channel your content to the right place at the right time

Creating an effective plan to manage corporate online content has never been trickier, and never more important, Jason Sumner says.  

Why you should not be content with 'content'

The term ‘content’ may be a necessary evil, but there is a better way to describe what goes on corporate websites, David Bowen says.

Who is getting mobile optimisation right?

Many mobile-optimised corporate websites treat desktop visitors like second-class citizens. Scott Payton examines seven noble exceptions.

Is your corporate history time well spent?

A company’s past is arguably its most important ‘story’, but telling it well online is a subtle art, Jason Sumner says.

Why 'mobilegeddon' is not the end of the world

There is no ‘need’ to employ responsive design, or even to serve a mobile audience. The need is to make appropriate use of your resources, David Bowen says.

Looking to online publishers for visual inspiration

Web managers are finding new ways to make content accessible and engaging, Scott Payton says.

How should you communicate online with concerned consumers?

To satisfy ‘concerned consumers’, a sceptical and social-media savvy audience, companies should avoid marketing fluff and give them straight answers, Jason Sumner says.

The right personality to run a global web estate

Bringing order to a complex online presence requires the versatility of Leonardo Da Vinci and the resourcefulness of Machiavelli, but to really get things done web managers need the charm of...

Online lessons from the G7

From tips on audience engagement at the White House to the pitfalls of responsive design at Downing Street, there is much to learn from the online ‘estates’ of the world’s most...