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Why you should choose the best – not your own – website after a merger

If three planned corporate tie-ups go ahead, some big online estates will soon be surplus to requirements. David Bowen considers which ones should stay, and which ones should go.

Look before you loop, and a new channel for corporate stories

Jason Sumner hopes the fad for short videos is short-lived, and Scott Payton says syndication could be a promising new channel for corporate ‘stories’.

Mixing politics and social media, and is Twitter the new newswire?

Jason Sumner asks if mixing politics and social media is only an American trend; and Scott Payton explains how an investor Twitter feed could make wire services redundant.

Why sideline your corporate website when a crisis strikes?

Despite 25 years of evidence to the contrary, the corporate website is still not widely seen as a serious tool for reputation management. It is time for digital managers to challenge conventions...

Which web fashions are worth following?

Some of the latest web trends will enhance your online presence, but others risk alienating your users, Scott Payton says.

How to make your dull bits interesting

It can be a challenge to make legally driven material such as corporate governance engaging. But, David Bowen says, if web managers and lawyers work together, it is perfectly possible.

Should your corporate website be a marketing tool?

Using the corporate website to market and sell is catching on with digital managers as a way of justifying it to sceptical colleagues. Actually delivering on this sometimes vague ideal is when...

How to be the best 'in the world'

The most effective ‘where we operate’ features are much more than online phone books; they are an opportunity to showcase a company’s global reach with flair and creativity...

Why 'the next billion' is a developing story you should be watching

Internet trends in Africa and Asia may not be immediately relevant to corporate digital managers, but that could change soon, David Bowen says.