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How to keep the media happy online

Companies best at online media communication have developed tools to make journalists’ jobs easier, while avoiding pitfalls such as confusing marketing for news, Scott Payton says.

What do investors really want from online communications?

Corporate investor relations teams must adapt to the actual online needs of fund managers, analysts and private investors, not what the company thinks they want, Scott Payton says.

How to sustain your audience for CSR data

There are signs of growing sophistication in presenting sustainability numbers online, but most large companies still fall short on the basics, Jason Sumner says.

FT 2014 : The not so worldwide web

National and regional differences in the Index are stark, with Europeans outperforming the United States and China, David Bowen says.

FT 2014 : Social media & reputation management

A handful of companies in the Index are using social media to respond to criticism with great effect, David Bowen says.

FT 2014 : What to do about mobile

Some companies are getting responsive right, but others have fallen into the bear trap of ‘mobile first’, David Bowen says.

FT 2014 : Uncovering the treasures in the Index

It’s interesting to see what puts companies right at the top of the Index, but also to highlight hidden nuggets elsewhere. Some companies get it very right in some areas, but very wrong in...

FT 2014 : Getting it wrong

Poor management is the most common fault among low-scorers in the Index, and the problem is particularly acute in the US, David Bowen says.

What to do about the mobile web

With as many routes to mobile-friendliness as there are screen sizes, few have yet found an approach that works for every device, David Bowen says, in a sneak preview of the 2014 FT Bowen Craggs...