Search commentaries


Showing 1 - 9 of 356 items

Should your corporate website be a marketing tool?

Using the corporate website to market and sell is catching on with digital managers as a way of justifying it to sceptical colleagues. Actually delivering on this sometimes vague ideal is when...

How to be the best 'in the world'

The most effective ‘where we operate’ features are much more than online phone books; they are an opportunity to showcase a company’s global reach with flair and creativity...

Why 'the next billion' is a developing story you should be watching

Internet trends in Africa and Asia may not be immediately relevant to corporate digital managers, but that could change soon, David Bowen says.

Seven lessons from the Bowen Craggs Web Effectiveness Conference

Around 80 digital managers from many of the world’s largest companies gathered in Brussels last month for Bowen Craggs’ annual conference. Scott Payton shares his top seven lessons...

How to channel your content to the right place at the right time

Creating an effective plan to manage corporate online content has never been trickier, and never more important, Jason Sumner says.  

Why you should not be content with 'content'

The term ‘content’ may be a necessary evil, but there is a better way to describe what goes on corporate websites, David Bowen says.

Who is getting mobile optimisation right?

Many mobile-optimised corporate websites treat desktop visitors like second-class citizens. Scott Payton examines seven noble exceptions.

Is your corporate history time well spent?

A company’s past is arguably its most important ‘story’, but telling it well online is a subtle art, Jason Sumner says.

Why 'mobilegeddon' is not the end of the world

There is no ‘need’ to employ responsive design, or even to serve a mobile audience. The need is to make appropriate use of your resources, David Bowen says.