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Window of opportunity

Home page fashions come and go, but making the most of this still crucial ‘window on your world’ depends on the answers to fundamental questions, Jason Sumner says. 

The end of the fantasy

Online fragmentation is accelerating – by device, geography and platform – and big companies are not adjusting to the new world order, David Bowen says.

Why are corporate websites like Brussels sprouts?

Large organizations relaunching their sites have a particular issue at the moment. It is the ‘navigation challenge’, and most groups attempting it are failing, David Bowen says.

How to keep the media happy online

Companies best at online media communication have developed tools to make journalists’ jobs easier, while avoiding pitfalls such as confusing marketing for news, Scott Payton says.

What do investors really want from online communications?

Corporate investor relations teams must adapt to the actual online needs of fund managers, analysts and private investors, not what the company thinks they want, Scott Payton says.

How to sustain your audience for CSR data

There are signs of growing sophistication in presenting sustainability numbers online, but most large companies still fall short on the basics, Jason Sumner says.

FT 2014 : The not so worldwide web

National and regional differences in the Index are stark, with Europeans outperforming the United States and China, David Bowen says.

FT 2014 : Social media & reputation management

A handful of companies in the Index are using social media to respond to criticism with great effect, David Bowen says.

FT 2014 : What to do about mobile

Some companies are getting responsive right, but others have fallen into the bear trap of ‘mobile first’, David Bowen says.