For the first time, starting in spring 2016, we will publish a ranking of the 25 best corporate online communicators in the world – the Bowen Craggs Index of Online Excellence. This ranking will be the most credible list of the large companies that are performing best online – taking into account all online comms channels – websites, mobile, social media, apps, etc.
At the same time, we are significantly expanding the database that underlies the Index, transforming it into a best practice engine for digital communicators. (The full database is accessible to subscribers and contains best practice from many more websites we have reviewed.)
Please see the sub-sections below for our analysis of the 2014 rankings. For more detail on the changes to the Bowen Craggs Index of Online Excellence, please see the ‘FAQ & methodology’ section below.